Three of the UK’s leading fish and chip businesses have today (Friday 14 October) been announced as finalists in the From Field to Frier Award for the 2017 National Fish & Chip Awards, organised by Seafish
The three finalists – Papa’s in Hull, East Yorkshire; Krispies in Exmouth, Devon and Towngate Fisheries in Bradford, West Yorkshire – have been recognised for their efforts in creating the perfect chip and will now go head-to-head as they compete to make the final ‘cut’ and scoop this top accolade.
To secure a place as a finalist, shops have been appraised across a wide range of judging criteria with a specific focus on the policies and procedures for the responsible sourcing of potatoes. Shops were also assessed on their potato knowledge, including types and seasonality, and the storage and preparation of the raw ingredients.
Finalists will now undergo mystery shopping assessments and in-depth judging audits by industry experts to ascertain customer service levels and the quality of the fish and chips being produced. This final stage of judging will determine the winner that will be announced at an awards ceremony in London on 26 January 2017.
Sponsored by Isle of Ely Produce, one of the UK’s leading potato suppliers, the From Field to Frier Award acknowledges UK fish and chip businesses that excel in potato knowledge and responsible sourcing policies and procedures, as well as their skills in producing the finest quality chips.
Awards sponsor Oliver Boutwood, Director at Isle of Ely Produce, commented:
“This award, which is now in its fifth year, has really captured the attention and imagination of both farmers and friers alike, and has become a part of our intrinsic values at Isle of Ely.”
“So much so that we hold an annual open day at our premises for potato growers, farmers and trade including friers, to gain further insight into the potato supply process. Attended by over 100 people in 2016, we really hope our open day in 2017 will be even bigger and better.”
“We also organise the world’s only potato street race, with everyone from Ely in Cambridgeshire getting involved and teams sprinting for glory with 20kg potato sacks on their backs; it’s a great day not to be missed, with many of our top UK fish and chip businesses and shops as sponsors.”
“Overall, I’m so pleased to see that fish and chip businesses are really starting to think about the whole journey of their potato brand. Some are even able tell customers which field their potatoes are grown in! Congratulations to our finalists and good luck.”
Marcus Coleman, Chief Executive at Seafish, said:
“The National Fish & Chip Awards take great pride in celebrating and rewarding every aspect of running a successful fish and chip business, including one of the most essential components – the humble chip.”
“This award not only measures the quality of the chip, it also recognises businesses’ efforts to source responsibly, providing customers with traceable and sustainable products.”
“With fish sustainability currently high on the agenda, for industry and government, it’s easy to overlook the significance of potato provenance. But I’m pleased to report that our fish and chip businesses are showing great diligence and continually working to bridge the gap between field and frier.”
The National Fish & Chip Awards are recognised as one of the most prominent and respected seafood industry events in the UK. Widely considered as the ‘Oscars’ of the fish frying industry, they celebrate the Great British tradition of fish and chips, showcasing the best talent, quality and choice offered by fish and chip businesses through 13 different award categories.