NEW TO THE UK MARKET: HERALD PLASTIC INTRODUCES THE EDIBLE STRAW

Herald Plastic has finalised terms to position itself as the UK’s sole supplier of edible straws. The quality disposables manufacturer and supplier is now launching the exclusive straws to the UK market with the expectation that they will create a stir across the entertainment and leisure sectors, with target markets including bars, festivals, events, hotels, restaurants, clubs and pubs.

Described as ‘an experience’, the straws have already established a loyal customer base of cocktail drinkers in the bars and clubs of Europe however Herald forecasts a wider demand in the UK market.

Managing director of Herald Plastic, Yogesh Patel explains: [quote]“We’re very excited about these straws as they are a pioneering and unique product that can sell on many levels. Besides being functional, they are a sweet treat that parents can buy for their children to add to a holiday or day out experience. They can be enjoyed at any age, providing a focal point and enhancing a child or adult’s drink. For the seller, they provide added value and a point of difference from the competition.”[/quote]

They’re a real crowd-puller as they are an industry first!

[quote]“There’s also the whole environmental sell, which has been fully embraced on the continent. As the straws are an edible product, they present an environmentally friendly, responsible and sustainable – not to mention fun – alternative to the plastic straw.”[/quote]

The straws are currently available in lemon, lime and strawberry and can be purchased by the box. Yogesh adds: [quote]“Our edible straws are a pioneering new product that will essentially present our customers with an abundance of marketing opportunities across all platforms, including social media, and should attract a wide audience. They’re colourful and enticing and provide a whole new dimension – our customers’ customers can drink it, bite it. Enjoy !”[/quote]

Herald recently announced that it has increased its warehouse facilities and invested in new machinery. The company aims to further develop its manufacturing capability and provide a valid, quality alternative to the current offering when it comes to catering disposables.

With over thirty years since its inception, Herald is renowned for its vast catalogue of goods that provides an unrivalled breadth of choice. The company has been careful not to sacrifice quality for price and adheres to a standard, refusing to stock products that fall below a certain grade in order to protect its reputation and its customers’ expectation. A member of the Foodservice Packaging Association, Herald is a family-led concern.

For further information on Herald Plastic and its products, log on to www.heraldplastic.com or call 0208 507 7900 to request a sample of the new edible straw.